According to the Advertising Response Curve

question 76

Multiple Choice

According to the advertising response curve:

• A) incremental response to advertising increases with repeated exposures.
• B) too much ad exposure results in message spillover.
• C) the first exposure is most effective with the followed by diminishing returns.
• D) effective frequency decreases as effective reach increases.
• E) continuity diminishes as effective frequency increases.

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Definitions:

HOTV Chart

A vision testing chart used primarily for children, featuring the letters H, O, T, and V to assess visual acuity.

Visual Acuity

The clarity or sharpness of vision, often measured with an eye chart to assess how well an individual can see at various distances.

Infant

A child in the earliest period of life, especially before they can walk or talk.

Fix And Follow

A term used in pediatric assessment to describe a baby’s ability to look at and follow an object with their eyes, indicating normal visual and neurological development.