As Per Which Advertising Budget Method,computer-Based Programs Developed by Major

question 65

Multiple Choice

As per which advertising budget method,computer-based programs developed by major advertisers and agencies rely on input of sophisticated data,history,and assumptions?

• A) Empirical Research
• B) Random probability sampling method
• C) Quantitative mathematical model
• D) Percentage of sale method
• E) Objective task method

---

Definitions:

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses that reveal aspects of an individual's personality.

Aptitude Tests

Standardized tests designed to measure a person's ability or potential to acquire skills or knowledge.

Big Five Traits

A model that outlines five broad dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Cultures

The collective moulds of knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by humans as members of society.