Liechtenstein Is a Small European Principality

question 27

Multiple Choice

Liechtenstein is a small European principality.In the minds of businesspeople,the country has the image of a "money laundering paradise." If you think of a country's name as if it were a brand,then how Liechtenstein is perceived by tourists and businesspeople indicates its:

• A) positioning.
• B) segmentation.
• C) market differentiation.
• D) marketing mix.
• E) creativity.

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Definitions:

Satellite Surveillance

The use of satellite technology to monitor activities on the earth's surface for purposes such as intelligence gathering, navigation, and environmental monitoring.

Hard Power

Power that coerces others and that is backed up by economic and/or military force.

Coercive

Relating to or characterized by the use of force or threats to compel someone to do something.

Multiculturalism

The public policy for managing cultural diversity in a multi-ethnic society, officially stressing mutual respect and tolerance for cultural differences within a country's borders.