The University of Phoenix Has Been Described as More Like

question 6

Multiple Choice

The University of Phoenix has been described as more like an office building or industrial park than a place of higher education.It has no library building,and its bookstore only sells textbooks.The university is a subsidiary of a for-profit company called the Apollo Group.It proudly billed itself as "the largest private university in the United States." What approach to positioning is the university using?

• A) Cultural symbol
• B) Product class
• C) Product user
• D) Marketing mix
• E) Price/quality

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Definitions:

Mood-Congruent Memory

The tendency to recall memories that are consistent with one's current mood, enhancing mood conformity.

Sad Experiences

Events or situations that induce feelings of sorrow, grief, or unhappiness.

Recall

The act of retrieving information or memories from one's past experiences, without being cued.

Priming

A phenomenon in psychology where exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.