Smaller Companies Typically Use a Bottom-Up Marketing Format Plan Because

question 57

Multiple Choice

Smaller companies typically use a bottom-up marketing format plan because:

• A) handling day-to-day problems leaves little time for formal planning.
• B) they don't need to create a competitive advantage.
• C) long-term strategies are needed to keep a business focused on the future.
• D) failure to have a mission is one of the major reasons for small-business failures.
• E) it allows more time for the development of a customer relationship strategy.

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Definitions:

Financial Managers

Professionals responsible for managing the financial health of an organization, including planning, organizing, controlling, and monitoring financial resources.

Interest Income

Earnings from interest-bearing financial assets, such as loans, bonds, and savings accounts.

Capital Gains

The earnings obtained from an asset or investment when the sale price is higher than the initial buying price.

Marginal Tax Rates

The amount of tax paid on an additional dollar of income, which varies according to the income bracket of the taxpayer.