The Share-Of-Market/share-Of-Voice Method

question 9

Multiple Choice

The share-of-market/share-of-voice method:

• A) is determined by allocating a percentage of last year's sales.
• B) rely too heavily on the budget buildup method.
• C) maintain a lower percentage of media exposure than its competitors.
• D) is often used for new product introductions.
• E) is determined by the percentage applied to profit

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Definitions:

Cohesion

The attraction between molecules of the same substance, which contributes to the integrity and stability of that substance.

Transpiration

The process by which moisture is carried through plants from roots to small pores on the underside of leaves, where it changes to vapor and is released to the atmosphere.

Hydrogen Bonds

These are weak bonds formed between a hydrogen atom in one molecule and an electronegative atom (usually oxygen or nitrogen) in another molecule.

Cohesion

The force that holds molecules of the same substance together, important for phenomena such as surface tension and the movement of water through plant vessels.