The Three Basic Research Methods Used to Collect Quantitative Data

question 63

Multiple Choice

The three basic research methods used to collect quantitative data are:

• A) observation, experiment, and survey.
• B) observation, simulation, and focus group.
• C) role-playing, simulation, and case-studies.
• D) field tests, market tests, and laboratory tests.
• E) clutter tests, role-playing, and market tests.

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Definitions:

Horizontal Analysis

A financial analysis technique that compares historical financial data over a series of reporting periods to identify trends and growth patterns.

Comparative Income Statements

Financial statements that present the revenues, expenses, and net income of a company over multiple periods for comparison.

Debt Management Ratios

Those ratios—debt to total assets, debt to stockholders’ equity, and times interest earned—which measure a company’s mix of debt and equity financing.

Equity Financing

The process of raising capital through the sale of shares in a company, leading to share ownership by investors.