When Consumers Were Asked to Rate Likeability,credibility,and Attractiveness in Several

question 96

Multiple Choice

When consumers were asked to rate likeability,credibility,and attractiveness in several alternative advertisements for a Norwegian cruise line,researchers noted that respondents tended to give one or two of the ads that made the best first impression the highest rating on all factors examined.This type of response pattern is called the:

• A) similarity error.
• B) perceived impact.
• C) halo effect.
• D) echo impact.
• E) ad synergy.

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Definitions:

Arbitration Clause

A part of an insurance contract that calls for a dispute to be settled by an arbitrator, a neutral third party.

Disputes

Conflicts or disagreements between parties that may arise over various issues, requiring resolution or negotiation.

Whole-Life Insurance

Life insurance that provides protection for the entire life of the insured person.

Cash-Surrender Value

The amount an insurance policyholder receives upon cancellation of a contract before its maturity or an insured event occurs.