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Why Do Marketing Researchers Use Nonprobability Samples That May Not

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Why do marketing researchers use nonprobability samples that may not be representative of the universe being studied?


Definitions:

Hearing Impaired

Refers to individuals who experience a partial or total inability to hear, which can affect one's ability to communicate and interact with the environment.

Inclusion

The practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized.

Signer

A person who uses sign language to communicate.

Low Academic Achievement

The situation where an individual's educational performance is significantly below the average for their age or grade level.

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