Which of the Following Statements About Ad Pretesting Is True

question 49

Multiple Choice

Which of the following statements about ad pretesting is true?

• A) Pretesting makes extensive use of inquiry tests.
• B) Pretesting is free from perception errors such as halo effect.
• C) Pretesting is often used to predict an ad's likability by its target audience.
• D) Pretesting always uses external stakeholders.
• E) Pretesting does not help in distinguishing between strong and weak ads.

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