Most Marketing Researchers Use a Nonprobability Sample Because It

question 53

Multiple Choice

Most marketing researchers use a nonprobability sample because it:

• A) is an exact replica of the results that would be gained from surveying the universe.
• B) is more expensive than probability sampling.
• C) is useful when random probability sampling is not feasible.
• D) requires more time than probability sampling.
• E) always provides the researcher with a representative sample.

---

Definitions:

Just-In-Time (JIT) Scheduling

An inventory strategy companies employ to increase efficiency and decrease waste by receiving goods only as they are needed in the production process, thereby reducing inventory costs.

Materials

Physical substances or components used in the production of goods or in the execution of projects and services.

Workstation

A specific area or desk equipped with the necessary tools and technology for an individual to perform their job tasks.

Improve Workflow

To make enhancements in the process or set of processes through which work is accomplished, aiming for greater efficiency.