What Is Another Name for Informal Research

question 28

Essay

What is another name for informal research?

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Definitions:

Strategic Management Planning

The process of defining an organization's strategy, making decisions on allocating resources to pursue this strategy, and ensuring the alignment of company goals with strategic direction.

Environmental Scanning

Involves the process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.

Strategic Marketing Process

A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.

Planning Phase

The initial stage in a project or strategy development where objectives are set, and resources are allocated.