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Why Do Marketing Researchers Use Nonprobability Samples That May Not

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Why do marketing researchers use nonprobability samples that may not be representative of the universe being studied?


Definitions:

Gene Pool

The complete set of genetic information in the breeding population of a particular species, representing the variety of genes available.

Inbreeding

The breeding of closely related individuals, which can increase the risk of offspring inheriting genetic defects or diseases.

Outbreeding

The practice of mating organisms that are not closely related, which is often used to increase genetic diversity within a population.

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