The Ad for a Brand's Products Reads,"Filling Your Kitchen with Delicious

question 35

Multiple Choice

The ad for a brand's products reads,"Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation." It would seem that the manufacturer of these products is using:

• A) demographic segmentation.
• B) benefit segmentation.
• C) temporal segmentation.
• D) psychographic positioning.
• E) lifestyle segmentation.

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to what is considered normal or acceptable in a specific social context.

Social Pressure

The influence that is exerted on individuals or groups by others, often leading to conformity in behavior or attitudes.

Observational Learning

The process of learning behaviors through observing and imitating others, also known as social learning or modeling.

Attitude

A psychological construct that represents an individual's degree of like or dislike, favor or disfavor, towards an object, person, thing, or event.