In October 2006,Wal-Mart Stores Began a Store Segmentation Process That

question 40

Multiple Choice

In October 2006,Wal-Mart Stores began a store segmentation process that will tailor merchandise in each store to its local consumer base.At the same time,Wal-Mart is going to modify its in-store network,Wal-Mart TV,to run different ads in separate store departments rather than the same ad storewide.In other words,individual stores will rely on _____ strategies.

• A) geodemographic
• B) psychographic
• C) behavioristic
• D) geographic
• E) psychological

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Definitions:

Input Modules

Input Modules are devices or circuits that accept data or signals from user interfaces or sensors to be processed by a control system.

Scan Pattern

A predefined sequence or path followed during the examination or detection process in various technologies.

Rung By Rung

A method of analyzing or programming ladder logic, one rung (a complete circuit within a ladder diagram) at a time.

Horizontal

Oriented or extending from side to side, parallel to the horizon, as opposed to vertical.