Over the Past Decade,brands That Were Once Available Exclusively to the Wealthiest

question 79

Multiple Choice

Over the past decade,brands that were once available exclusively to the wealthiest among us have created more affordable product extensions,giving a far broader range for consumers who want to taste the good life.Jaguar,for instance,recently launched its X-type sedan,which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury.By marketing to people who desire a luxurious lifestyle,Jaguar is using:

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geodemographic segmentation.
• D) attitudinal positioning.
• E) loyalty segmentation.

---

Definitions:

Distribution Of Output

Refers to how the total output of goods or services is spread across various participants in an economy, affecting income and wealth distribution.

Market Economy

An economic system where decisions regarding investment, production, and distribution are guided by the market's supply and demand forces rather than government intervention.

Consumer Needs

The essential goods and services that customers consider necessary or desirable in their everyday lives.

Competitive Market System

A market structure characterized by many buyers and sellers, free entry and exit, and products that are similar, fostering competition.