To Appeal to a New Target Market,a Maker of Coffee

question 97

Multiple Choice

To appeal to a new target market,a maker of coffee has changed the product's package design,reformulated the coffee,begun advertising price discounts in women's magazines,and started distributing the product through gourmet coffee shops.What exactly has been changed?

• A) The product's physiological screens.
• B) The product's 4 Ps.
• C) The product's evoked set.
• D) The ownership of the product line.
• E) The product's utility.

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Definitions:

Cost of Living

Cost of Living refers to the amount of money needed to cover basic expenses such as housing, food, taxes, and healthcare in a certain place and time.

Inflation Rate

The increase pace in the cost of living, as reflected in goods and services prices, leading to reduced money value.

Consumer Price Index

A measure assessing the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.

GDP Deflator

The GDP deflator is a measure of the level of prices of all new, domestically produced, final goods and services in an economy, used to convert nominal GDP into real GDP.