List Three Products for Which Marketers Would Be Likely to Use

question 2

Essay

List three products for which marketers would be likely to use benefit segmentation.Describe a current promotion that uses benefit segmentation.Be sure to define any terms you use.

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Definitions:

Rating Scales

Tools used to measure or assess the degree or intensity of various attributes, such as symptoms, feelings, or perceptions.

Totally Objective

An approach or viewpoint that is completely unbiased and not influenced by personal feelings or opinions.

Standardized Format

A consistent and uniform style or structure used in the creation of documents, procedures, or data to ensure compatibility and comparability.

Minnesota Multiphasic Personality Inventory (MMPI-2)

A standardized psychometric test of adult personality and psychopathology used to identify psychological conditions.