In October 2006,Wal-Mart Stores Began a Store Segmentation Process That

question 40

Multiple Choice

In October 2006,Wal-Mart Stores began a store segmentation process that will tailor merchandise in each store to its local consumer base.At the same time,Wal-Mart is going to modify its in-store network,Wal-Mart TV,to run different ads in separate store departments rather than the same ad storewide.In other words,individual stores will rely on _____ strategies.

• A) geodemographic
• B) psychographic
• C) behavioristic
• D) geographic
• E) psychological

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Definitions:

Nonverbal Selling

The aspect of sales that involves communicating and influencing a customer through body language, gestures, and facial expressions rather than spoken word.

Hospital Administrator

A professional who manages and oversees the operations and services of a hospital or healthcare facility.

Sales Presentation Goal Model

A framework aimed at setting objectives for a sales presentation, focusing on the outcome that the presenter seeks to achieve with the audience.

Trust With Customers

The confidence customers have in a company's products, services, and ethical behavior, which is crucial for a successful business relationship.