Think About the Elaboration Likelihood Model

question 12

Multiple Choice

Think about the Elaboration Likelihood Model.Which of the following purchases would be most likely to involve the central route to persuasion?

• A) An engagement ring
• B) A loaf of bread
• C) Nail filers
• D) An umbrella
• E) File folders

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Definitions:

Central Selling Feature

The most appealing or distinctive attribute of a product or service that is emphasized in marketing.

Application Message

Communication sent to express interest in a job or to apply for a position.

Tailor the Message

Customizing communication to fit the specific interests, needs, or preferences of the audience.

First-Person Pronouns

Pronouns that refer to the speaker or writer themselves, such as "I," "me," "we," and "us," used to express personal opinions or experiences.