What Advantage Is Associated with the Use of an Independent

question 45

Multiple Choice

What advantage is associated with the use of an independent advertising agency?

• A) Saving money by cutting overhead and keeping the media commission.
• B) Better involvement of management especially in "single-business" companies.
• C) More complete control over all channels of distribution.
• D) An outside, objective viewpoint to the advertiser's business.
• E) Reduced variable expenses.

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Definitions:

Marketing Department

A division within an organization responsible for promoting, pricing, and distributing products or services to consumers.

Market Research

The method of collecting, assessing, and understanding data concerning a market, which involves information on prospective customers and rivals.

Raises

Increases in an employee's base salary or wage rate, often awarded for performance, promotion, or inflation adjustments.

SWOT Analysis

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.