Account Planning

question 14

Multiple Choice

Account planning:

• A) is a method used to benchmark competitors.
• B) is a hybrid discipline that bridges the gap between the traditional agency research, account management, and creative departments.
• C) does not include any consumer research.
• D) is the reorganization of an advertiser for the purpose of improving its image.
• E) is a service provided by creative boutiques, which allows the advertiser to choose generic ads that can be customized.

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Definitions:

Experiences

Events or occurrences that leave an impression on someone, contributing to their knowledge or understanding.

Silence

The absence of sound or the practice of refraining from speaking, which can be used for contemplation, respect, or as a form of communication itself.

Patient Interview

A conversation between a healthcare professional and a patient aimed at obtaining information relevant to their health and treatment.

Restate

To express the same idea or fact in different words, often for clarity or emphasis.