What Is the Title for the Creative Person Who Writes

question 39

Essay

What is the title for the creative person who writes the words that make up the headline and the message in an ad?

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Definitions:

Availability

The degree to which a system, subsystem, or equipment is operable and in a committable state at the start of a mission when the mission is called for at an unknown point in time.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, not always perfect but useful for practical problem-solving.

Persuasive

The ability to convince others to agree with a viewpoint, idea, or course of action through reasoning and argumentation.

Availability

The state of being able to be used or obtained; readiness for use.