One of the Primary Differences Between National and Local Advertisers

question 78

True/False

One of the primary differences between national and local advertisers is that local advertisers plan strategically,and national advertisers think tactically.

---

Definitions:

Perception Checking

A communication technique used to clarify or verify the accuracy of one's understanding of another's words or actions.

Emotional Contagion

The process whereby people mimic the emotions of others after watching and hearing their emotional expressions.

Communication Behavior

The way individuals interact with one another using various methods and strategies, including verbal and non-verbal cues.