The Primary Reason Some Advertisers Set Up a Wholly Owned

question 73

Multiple Choice

The primary reason some advertisers set up a wholly owned in-house ad agency is to:

• A) increase their overhead.
• B) save money and tighten control over their advertising.
• C) stimulate external creative efforts on the part of the marketing staff.
• D) meet the challenge of ad agencies and mass media with respect to creative incentives.
• E) increase the percentage of the markup they earn.

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Definitions:

Psychodynamic

A psychological perspective that focuses on the dynamic interplay between conscious and unconscious processes and their effects on behavior.

Clinical Psychology

A branch of psychology focused on diagnosing and treating mental, emotional, and behavioral disorders.

Social Work

A professional field that focuses on helping individuals, families, and communities to improve or restore their capacity for social functioning.

Anxiety Problems

represent disorders characterized by excessive fear, worry, and a state of unease, often with physical symptoms, that can interfere with daily activities and personal well-being.