Why Did the Manufacturers Begin Using Magazines for Advertising

question 63

Multiple Choice

Why did the manufacturers begin using magazines for advertising?

• A) Magazines offered the best quality of reproduction.
• B) Magazines were less expensive media than newspapers.
• C) Magazines were read more often than newspapers.
• D) Advertisers were tired of using newspapers to carry their messages.
• E) No taxes were imposed on magazine advertising.

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Definitions:

Utilitarian

A normative ethical theory that posits the best action is the one that maximizes utility, generally defined as maximizing happiness and reducing suffering.

Diminishing

A concept referring to the point at which the level of profits or benefits gained is less than the amount of money or energy invested.

Leaky Bucket

A metaphor for the inefficiency in income redistribution, where some resources are wasted or lost during the transfer process from the affluent to the needy.

Government Redistribution

The transfer of income, wealth, or property rights from some individuals to others through mechanisms such as taxation, welfare programs, and subsidies, conducted by the state or governing bodies.