In 2005 Comcast Created AZN,a Network for Asian Americans

question 32

Essay

In 2005 Comcast created AZN,a network for Asian Americans.Which strategy did Comcast use when it found this unique group of consumers who were not being currently reached by a cable station devoted to their specific needs?

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Definitions:

Consequences

The outcomes or effects that result from actions or decisions.

Life as a Whole

A perspective or consideration of an individual's life in its entirety, rather than focusing on specific parts or periods.

Ethical Absolutism

The doctrine that holds there are eternal, universally applicable moral principles; it is slightly rephrased from moral absolutism, highlighting its focus on ethics.

Virtue Ethics

An approach to ethics that emphasizes an individual's character as the key element of ethical thinking, rather than rules or consequences.