Whether It Is Pizza,toast or Corn Chips,a Growing Number of Consumers

question 6

Multiple Choice

Whether it is pizza,toast or corn chips,a growing number of consumers are reporting seeing images in their food.To pay homage to this new phenomenon,Taco Bell has launched a home for these edible "visions" via the first online Food Sightings Museum at Tacobell.com.A news article on exhibit at this museum would be an example of _____ for the Taco Bell Web site.

• A) communications management
• B) corporate identity advertising
• C) sales relationship management
• D) human resources management
• E) public relations

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Definitions:

System 2

refers to a theory of decision-making proposed by Daniel Kahneman that emphasizes slow, deliberate, and analytical reasoning.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person's mind, affecting the perception of the frequency or likelihood of events.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes, though they may sometimes lead to biases or inaccuracies.

Planning Fallacy

The tendency for individuals or organizations to underestimate the time, costs, and risks of future actions and overestimate the benefits.