What Is the First Function Performed by the Public Relations

question 23

Multiple Choice

What is the first function performed by the public relations professional?

• A) Develop press releases for all conceivable events.
• B) Differentiate himself/herself from the advertising professional.
• C) Plan and execute the company's public relations program.
• D) Develop a crisis-management plan.
• E) Convince the organization's public of his/her value to the company.

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Definitions:

Accounts Receivable

Money owed to a company by its customers for goods or services that have been delivered but not yet paid for.

Budgeted Balance Sheet

A forecasted statement of a company's financial position, including assets, liabilities, and equity, at the end of a specified period.

Sales Collected

The total amount of money received by a company from its customers for the sale of its goods or services.

Raw Materials

Substances or components that are used in the production or manufacturing of goods.