In 2006,Coors Brewing Co

question 43

Multiple Choice

In 2006,Coors Brewing Co.expanded its involvement with the National Football League by signing a two-year deal with the New Orleans Saints.As part of the multipronged deal for which Coors made several million dollars,the brewing company will have rights to use the Saints trademarks for retail promotions and naming rights for a bar,The Coors Light Cold Zone,located inside the Louisiana Superdome.What promotional tool is Coors using in this example?

• A) Sponsorship
• B) Public patronage
• C) Philanthropic marketing
• D) Ambush marketing
• E) Guerilla marketing

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Definitions:

Dominant-Recessive Genes Principle

A genetic principle in which the dominant allele masks the effect of a recessive allele in heterozygous pairs.

Dominant Gene

A genetic sequence that overpowers and determines the expression of a trait over another allele.

Recessive Gene

A gene that produces its characteristic phenotype only when its allele is identical, being masked by the effects of a dominant gene when paired with it.

Down Syndrome

A genetic disorder caused by the presence of all or part of an extra 21st chromosome, characterized by physical growth delays, characteristic facial features, and varying degrees of intellectual disability.