When Public Relations Activities Are Used for Marketing Purposes,the Process

question 103

Multiple Choice

When public relations activities are used for marketing purposes,the process is called:

• A) relationship marketing.
• B) corporate promotion.
• C) ambush marketing.
• D) marketing public relations.
• E) joint promotion.

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Definitions:

Capital Balances

Represent the amount of funds contributed by owners plus retained earnings in a company's equity.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.

Salary

Regular payments made by an employer to an employee, typically on a monthly or biweekly basis, in exchange for professional services rendered.