What Is the First Function Performed by the Public Relations

question 23

Multiple Choice

What is the first function performed by the public relations professional?

• A) Develop press releases for all conceivable events.
• B) Differentiate himself/herself from the advertising professional.
• C) Plan and execute the company's public relations program.
• D) Develop a crisis-management plan.
• E) Convince the organization's public of his/her value to the company.

Recognize various logical fallacies and valid argument forms.

Differentiate between valid and invalid arguments based on their logical structure.

Deduce conclusions from given premises using logical rules.

Evaluate logical claims using symbolic logic techniques.

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Definitions:

Segmented Income Statement

An income statement that breaks down revenues, cost of sales, and expenses by segments such as product lines, departments, or geographic regions.

Contribution Format

A method of income statement presentation that separates fixed and variable costs, making it easier to see the contribution margin.

Segmented Income Statement

An income statement that shows the financial results of different segments of a company separately.

Contribution Format

A financial reporting format that highlights the variable costs associated with a product or service, used to calculate contribution margin.