Which of the Following Statements About Publicity Is True

question 66

Multiple Choice

Which of the following statements about publicity is true?

• A) Public relations is a subset of publicity.
• B) When publicity is run, the media bills the organization for the space or time.
• C) Publicity is usually thought of as "free."
• D) Publicity need not be newsworthy to be effective.
• E) All publicity is good.

---

Definitions:

Primacy Effect

A cognitive bias that results in a person recalling or valuing the first pieces of information encountered more than information presented later.

Social Psychology

The scientific study of how individuals think, feel, and behave in social contexts and how they are influenced by others.

Interpersonal

Relating to interactions and relationships between people.

Cognitive

Pertains to processes related to thinking, understanding, learning, and remembering.