In 2006,interactive Marketing Services Company CoolSavings,Inc

question 93

Multiple Choice

In 2006,interactive marketing services company CoolSavings,Inc.,changed its name to Q Interactive as a way to show the company offers more than just online couponing.In addition to online coupons,the company decided to offer lead generation,e-mail and loyalty programs across its network of Web properties and partner sites.CoolSavings used _____ to explain its name change to its publics.

• A) image
• B) cause-related
• C) self-promoting
• D) corporate identity
• E) market prep corporate

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Definitions:

Human Agency

The capacity of individuals to act independently and to make their own free choices.

Marx and Engels

Karl Marx and Friedrich Engels were 19th-century philosophers and economists known for their development of communist theory, criticizing capitalism and proposing a classless society.

Capitalism

An economic system characterized by private or corporate ownership of goods and the means to produce them, with the distribution of goods being determined mainly through competition in the marketplace.

Social Revolution

A profound, rapid, and often violent shift in the structure and nature of a society, typically involving the redistribution of power and resources.