Which of the Following Statements About the Importance of Direct

question 53

Multiple Choice

Which of the following statements about the importance of direct marketing to integrated marketing communications is true?

• A) People enjoy thinking of themselves as part of a giant database.
• B) Direct marketing's growth is closely related to the growth of mass-market audiences.
• C) By providing a tangible response, direct marketing offers accountability.
• D) Direct marketing's universality prohibits a direct marketing campaign from being kept secret from the competition.
• E) Direct marketing campaigns will not be successful if aimed at time-sensitive consumers.

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Definitions:

Companionate Love

A form of love characterized by deep affection, attachment, and commitment, typically found in long-term relationships.

Physiological Desire

An innate biologically-driven urge, such as hunger or thirst, that prompts an individual to fulfill a need.

Personal Attributions

Explanations for individuals' behavior that relate to their personal characteristics, such as abilities, emotions, or efforts.

Passionate Love

An intense emotional and physical attraction to someone, often characterized by a desire for union and connection.