Sampling Can Only Be Effectively Used as a Push

question 82

True/False

Sampling can only be effectively used as a push.

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Definitions:

Psychographic

Relating to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in market research.

Demographic

Statistical data relating to the population and particular groups within it, often used in market analysis to segment audiences.

Lifestyle

A person’s typical way of life as expressed by his or her activities, interests, and opinions.

Targeting

The process of identifying and focusing marketing efforts on a specific demographic or niche market that is most likely to buy a product or service.