_____ Is Any Direct Communication to a Consumer or Business

question 75

Multiple Choice

_____ is any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order,a request for further information,and/or a visit to a store or other place of business for the purchase of a specific good or service.

• A) Mass advertising
• B) Interactive marketing
• C) Sales promotion
• D) Direct marketing
• E) Personal selling

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Definitions:

Linear

Pertaining to something that is directly proportional or follows a straight-line relationship in mathematics or physics.

Cosine

A trigonometric function that represents the ratio of the length of the adjacent side to the hypotenuse of a right-angled triangle.

RMS

Root Mean Square is a statistical tool used to determine the magnitude of a variable quantity, frequently applied in determining the effective value of alternating current.

Peak

The maximum value or highest point reached by a quantity or phenomenon, such as voltage or current in a circuit.