Which of the Following Statements Describes a Reason Why an Advertiser

question 88

Multiple Choice

Which of the following statements describes a reason why an advertiser might decide against using direct marketing?

• A) Direct marketing efforts provide its users with the prestigious affiliation offered by some media.
• B) Many customers like to be able to use more than their visual senses when they are buying.
• C) In the past, direct marketers were excessively relationship-oriented, and this gave direct marketers a bad reputation.
• D) Direct marketing suffers from a lack of sufficient clutter.
• E) Direct marketing is one of the least effective ways of developing a good database.

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Definitions:

Restrictive Covenants

Clauses in contracts that limit the actions of parties, often related to employment, real estate, and business operations to protect interests.

Original Employment Contract

The initial agreement defining terms and conditions between an employer and employee at the start of employment.

Geographical Area

A specific physical location, defined by natural or artificial boundaries.

Particular Industry

A specific sector of the economy or category of businesses related by a common business interest.