Which of the Following Statements About Telemarketing Is True

question 65

Multiple Choice

Which of the following statements about telemarketing is true?

• A) Telemarketing costs a lot more money than personal selling.
• B) As an IMC medium, telemarketing is far superior to personal selling.
• C) Telemarketers simply take orders.
• D) The effectiveness of telemarketing is weakened when it is combined with other direct-response media.
• E) Telemarketing is an example of one of two types of direct-sales strategies.

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Definitions:

Manufactured

The process of making products from raw materials through various procedures including cutting, shaping, assembling, and finishing.

Schedule of Cost

A detailed report summarizing the types and amounts of costs incurred by a company.

Goods Manufactured

Items that have been completed through the manufacturing process and are ready for sale.

Cost

The value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore.