In 2005,the Airwaves of KFI-AM Were Saturated with Commercials That

question 94

Multiple Choice

In 2005,the airwaves of KFI-AM were saturated with commercials that asked listeners to dial advertisers' toll-free numbers or visit their Web sites.The approach accounted for nearly half the advertising on KFI,and is a big reason why the station has climbed nearly to the top of the Los Angeles market in revenues and to No.4 nationwide.In this example,a broadcast medium is prospering from the use of:

• A) unduplicated marketing.
• B) customized marketing.
• C) direct-response advertising.
• D) strategic selling.
• E) advocacy selling.

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Definitions:

Electronic Junk Mail

Unsolicited and often unwanted emails, typically sent in bulk for advertising purposes, also known as spam.

Junk Mail

Unsolicited or unwanted email messages, typically of a commercial nature, sent to a large number of recipients.

AI System

Artificial Intelligence System: Computer systems designed to mimic human intelligence, performing tasks such as recognizing speech, making decisions, and translating languages.

Spoken Words

Oral expressions or utterances used in communication; can also refer to live or recorded verbal presentations or performances.