The Objective of Personal Selling in an IMC Program Is

question 31

Multiple Choice

The objective of personal selling in an IMC program is to:

• A) create a total quality marketing (TQM)program.
• B) create transactional relationships between retailers and sellers.
• C) build a relationship that will provide long-term benefits to both buyers and sellers.
• D) provide sellers with an inexpensive interpersonal communication approach to promoting products.
• E) provide buyers with the tools needed to negotiate the best possible deals.

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Definitions:

Class Consciousness

The awareness of one's own social class and its implications for the positions and interests of the class in the broader socio-economic context.

Imperialism

A strategy aimed at expanding a nation's dominance and sway over others by means of colonialism, military intervention, or various other approaches.

Protestant Ethic

A concept in sociology that links Protestantism with the development of Western capitalism, suggesting that Protestant values encourage hard work and economic success.

Patriarchy

A social system in which men hold primary power, dominating in roles of political leadership, moral authority, social privilege, and control of property.