To Create Effective Sales Promotions,a Company Should

question 73

Multiple Choice

To create effective sales promotions,a company should:

• A) use nonspecific objectives to give its marketing a desirable level of flexibility.
• B) avoid any promotion pretesting because of its inherent costs.
• C) make sure the sales promotion reinforces the brand's advertising message.
• D) involve itself in either the trade or consumer promotions-but not both.
• E) use complex, attention-getting copy so the consumer will understand the message.

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