Examlex
Why is database marketing one of the fastest growing marketing methods?
Direct Correlation
A relationship where an increase in one variable is associated with an increase in another, indicating a positive linear relationship.
Scatterplot
A graphical representation using dots to show the relationship between two quantitative variables.
Variables
Elements or characteristics within a study or research that can change and potentially impact the study's results.
Negative Correlation
A relationship between two variables whereby they move in opposite directions.
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