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What Are the Two Processes Used When Working with a Marketing

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What are the two processes used when working with a marketing database?


Definitions:

Marginal Expenditure

The additional cost incurred for producing one more unit of a good or service.

Average Expenditure

Price paid per unit of a good.

Competitive Buyer

A buyer in a market who has no influence on the market price and must accept the market price as given.

Marginal Expenditure Curve

Curve describing the additional cost of purchasing one additional unit of a good.

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