To Create an Effective Billboard,the Artist and Copywriter Should

question 31

Multiple Choice

To create an effective billboard,the artist and copywriter should:

• A) use all upper case letters.
• B) limit the copy to seven words or less.
• C) use pastel colors.
• D) use letters with varying thicknesses.
• E) use thick typefaces.

---

Definitions:

Corporate Value Statements

Declarations made by a company to express its core principles and ethical standards intended to guide its practices and decisions.

Realistic Job Previews

An employment tool used to provide prospective employees with a truthful understanding of what their job will entail, including both positive and negative aspects.

Organizational Socialization

The process through which new employees learn the attitudes, knowledge, skills, and behaviors required to function effectively within an organization.

Adjustment

is the process of adapting or becoming accustomed to a new condition, situation, or environment.