What Is the Basic Unit of Sale for Billboards or Posters

question 19

Multiple Choice

What is the basic unit of sale for billboards or posters?

• A) Quarterly reach
• B) 100 showing
• C) Monthly CPP
• D) Target audience frequency
• E) Share of market

---

Definitions:

Succession Plan

A plan for how a firm’s leadership transition and related financial matters will be handled.

Ownership Transfer

The legal process of transferring the title of property, assets, or business from one entity or individual to another.

Firm's Leadership

The individuals at the top of an organization who are responsible for setting strategic directions, making major decisions, and inspiring employees towards achieving corporate goals.

Family Businesses

Enterprises owned and often operated by members of the same family, typically passing leadership from one generation to the next.