How Can a Global Positioning System Influence the Outdoor Advertising

question 51

Multiple Choice

How can a global positioning system influence the outdoor advertising buy made by a media buyer?

• A) It can be used to verify the value of the billboard location.
• B) It can be used to determine whether the advertiser needs to use sales promotions in a particular region.
• C) It can be used to increase traffic in front of billboard locations.
• D) It can be used to locate sites for unused transit advertising.
• E) It can be used to find customers.

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Definitions:

Pure Monopolist

A single seller in a market with no close substitutes for the product, resulting in complete market control.

Pure Competitor

A market participant in an industry where many sellers offer identical products, and no single seller can influence market price.

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for competition on factors other than price.

Product Differentiation

The method of making a product or service stand out from the competition to appeal more to a specific target audience.