Each Year,Yates Exterminating Company Gives Its Customers Calendars with the Business's

question 53

Multiple Choice

Each year,Yates Exterminating Company gives its customers calendars with the business's address and phone number on the bottom of each page.This calendar is an example of a(n) :

• A) long-term advertising message.
• B) loyalty prize.
• C) continuity promotion.
• D) advertising specialty.
• E) premium.

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Definitions:

Consumption

The use of goods and services by households or individuals, often considered in terms of the amount consumed.

Interest Rate

The interest rate is the cost of borrowing money expressed as a percentage of the total amount loaned, typically noted on an annual basis.

Income

The revenue collected, generally on a routine basis, from work performed or earnings from investments.

Present Value

A financial concept that calculates the current worth of a future sum of money or stream of cash flows, given a specified rate of return.