The Phrase "Customer Retention and Relationship Management" Was Coined in 1997

question 5

True/False

The phrase "customer retention and relationship management" was coined in 1997 by Steven Jurvetson and his partners at the venture capital firm Draper Fisher Jurvetson.

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Definitions:

Sample Mean

The average of all the observations in a sample.

Magazines

Magazines are periodical publications containing a variety of content such as articles, stories, and advertisements, aimed at a specific readership or general audience.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the values in a data set differ from the mean of the data set.

Expected Value

The average value over many repetitions of an experiment, commonly utilized in the fields of probability and statistics.