Two Main Companies That Help in the Media Planning Process

question 98

Multiple Choice

Two main companies that help in the media planning process on the Internet are:

• A) Google and DoubleClick.
• B) DoubleClick and Atlas DMT.
• C) Craigslist and eBay.
• D) AdForum and Co Score.
• E) Nielsen-Online and ComScore.

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Definitions:

Absorption Costing

An accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed overhead - as part of the cost of a finished unit of product.

Variable Costing

A costing method that includes only variable costs—those that change with production volume—in product pricing and decision-making.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold in a company, including material and labor costs.

Break-Even Point

The level of production or sales at which total revenues equal total expenses, resulting in no net profit or loss.